The four day 3^rd Edition of Karachi Fashion Week was organized by TRIPLE-E (EXCELLENT EVENTS & ENTERTAINMENT Pvt  (Ltd) under the aegis of the INTERNATIONAL PAKISTAN FASHION COUNCIL (IPFC) and the WORLD FASHION ORGANIZATION (WFO).

Date: October 6-9 2011. Venue: Marriott Hotel Poolside Marquee

Creative Consultant of Karachi Fashion Week and CEO of the International Pakistan Fashion Council (IPFC): TARIQ AMIN

Fashion Choreographer: IMRAN KUREISHI

Backstage Management: MADIHA QAISER and Students from the TEXTILE INSTITUTE OF PAKISTAN (TIP)

Music arranged by DJ ABDUL AZIZ

KFW 2011 presented 26 fashion presentations showcasing the Spring/Summer 2012 Collections of both established and upcoming fashion designers; local and international retail brands and three fashion schools. Karachi Fashion Week 2011 was supported by the Trade Development Authority of Pakistan (TDAP) that helped facilitate the lodging and boarding of International buyers and media.

DAY ONE:

• Fifth Avenue (Local) Retail Brand
• Newports Institute (Karachi-based Fashion School)
• Aamir Baig (Fashion Week Debut : Women’s Wear Luxury Prêt collection)
• Waseem Noor  (Women’s Wear Luxury Prêt  collection)
• Sharifa Kirana (Malaysian Designer.  Couture & Bridal collection)
• Jazib Qamar (Fashion Week Debut: Menswear collection entitled ‘Role-Playing’ featuring quirky and experimental  menswear with unusual colour pairings and bespoke brightly coloured footwear)
•  FINALE; Trevor Castelino (Fashion Week Debut.) Women’s Wear Cocktail and Bridal collection inspired by ‘Moulin Rouge’)

Women’s Hair & Make-up: ALIYA TIPU OF ALLE’NORA SALON

Men’s Grooming: THE MEN’S SALON BY PENG QURESHI

DAY TWO:

• ZARA (International Retail Brand represented by Textile Links in Pakistan)
• Indus Institute of Higher Education (Karachi-based Fashion School)
• Nina Ajmal (Fashion Week Debut. Women’s Wear Luxury Resort Wear entitled ‘Naked Lunch’ using tie ‘n’ dye  prints and peek-a-boo silhouettes including bikini tops)
• Nadya Mistry (Women’s Wear Luxury Prêt  fusion collection entitled ‘Amy’  a homage to the late  singer Amy Winehouse with elements from S/S 2012 trends)
• MAK by Mateen A. Khan (Fashion Week Debut; Menswear Resort collection entitled ‘Blue Safari ‘introducing Safari suits melded with Mughal motifs to a young clientele)
• FINALE:  Rizwanullah (Women’s wear and Menswear Luxury Prêt collection entitled ‘Absolute Serenity’ featuring motifs from world religions on strong fusion wear silhouettes.)

Women’s Hair & Make-up:  MONA JAMAL OF MONA J. SALON

Men’s Grooming: THE MEN’S SALON BY PENG QURESHI

DAY THREE

• Iqra University (Islamabad-based Fashion Department of Iqra University)
• AnnyWear by Anny Khan (Retail multi-brands and designs by Anny Khan)
• Samar Mehdi  (Women’s Wear Luxury Prêt collection of cocktail dresses and sheaths with sculptural detailing entitled  ‘Purple Rain’)
• Fifth Avenue (Pakistani Retail Brand)
• Arsalan & Yahseer  (Menswear Demi-Couture collection  of suits, and monastic trailing long coats accessorized with conchos entitled ‘Midnight Mischief’)
• FINALE: BNS by Bina Sultan & Fayez Agariah (Women’s Wear and Menswear Luxury Prêt collection of edgy , deconstructed experimental silhouettes entitled ‘The Crucifixion of Eve’)

Women’s Hair & Make-up: HUMAA TAHER OF HUMAA & ZARA SALON

Men’s Grooming: THE MEN’S SALON BY PENG QURESHI

DAY FOUR

• Element Jeans (Men’s and Women’s Jeans and Separates collection)
• GUESS (International Retail Brand represented by Textile Links in Pakistan)
• Sanam Agha  (Women’s Wear and Menswear Luxury Prêt collection entitled ‘Grecian Gladiators’ using a mix of soft pastels and strong brights focusing on cut and finish.)
• Usman Dittu (Women’s Wear Luxury Prêt and Demi-Couture collection entitled ‘What a Woman!’ officially launching Dittu’s diffusion line ‘69 Couture’.)
• Nayna Fashion House (Women’s Wear Luxury Prêt collection featuring expert color blocking on strong fusion wear entitled ‘Break Free!’)
• Munib Nawaz  (Menswear Demi-Couture collection entitled ‘The Wandering Spirit of Pakistan’)
• FINALE: Yousuf Bashir Qureshi (Women’s Prêt collection and a tribute to the Pakistani Army entitled ‘Soft Military)

Women’s Hair & Make-up: RIZWANA KHAN OF ZARA’S SALON

Men’s Grooming: THE MEN’S SALON BY PENG QURESHI

INTERNATIONAL BUYERS, DESIGNER LIAISONS AND PRESS INCLUDED:

• BUYERS:

Ms. Margaret Rushe Farrell (Australia) CEO of Rushe Farrell Agency  & Consultancy (Fashion Trade Europe And Asia Pacific Regions)

Mr Theo  Pabst (Australia) Head of Buying for Lektron Fashion Distribution.

Ms. Carol Hanlon CEO Designedge Perth WA. Businesswoman of the Year 2008 and 2010 for Business Enterprise Centre.

Ms. Frances Devlin: Owner/Buyer of Annagh buying chain which owns 17 mid-level boutiques between Ireland and UK

Ms. Rachel Doyle (Ireland): Owner of Holly Honey boutiques.

Ms. Maureen Garry: Owner of Clonagh Fashion Company

• INTERNATIONAL  PRESS:

Mr. Frank Anthony Verspoor (The Netherlands) Editor-in-Chief ‘Europa Regina’

Mr. Francisco Garcia Rodriguez aka Paco De Jaimes-(Madrid, Spain) Founder of World Fashion Organization (WFO) & President/CEO- World Fashion Week (WFW)

Mr Luis De La Cruz Jaen (Madrid,Spain) Production Manager World Fashion Organization-World Fashion Week TV

Mr Asif (AFP)

Mr Shahab (Reuters TV)

Ms. Insiya Syed (Reuters)

Mr Riaz Sohail (BBC Urdu & BBC World)

Ms Farzana Fiaz (CCTV)

Mohammed Arshad & Masroor Hussain (Photographers: Xinhua)

Aftab ahmed Abbasi: Ebuzz.com

Maqsood Mehdi : Voice of America

• INTERNATIONAL DESIGNER:

Ms. Sharifah Kirana (Kuala Lumpur, Malaysia) Malaysian Fashion Couture and Bridal Designer.

“I am so deeply impressed by what I have seen. I want to take Pakistani designers to the world stage. I want to show the world that Pakistan is not about guns and fighting but also about fashion. It should be a place attracting tourists and fashionistas.”

-Ms. Margaret Rushe Farrell (Australia)  International Buyer & Fashion Consultant and CEO of Rushe Farrell Agency  & Consultancy (Fashion Trade Europe And Asia Pacific Regions)