SRS Boutique: Shazia Ammar and Sehr Gulzar.
Q.1: What do you love about living in Lahore?
A: Lahore is a city emanating with so much life and hospitality. We love everything from the food to yes even the sound of the hawkers on the street, but most of all we love the people. Whether it is being with our family, our friends or even meeting a new fellow Lahori.
Q.2: How did you decide to get into fashion designing?
A: Well we have always been visual people. The way that fabric feels and looks….I mean to us fashion isn’t just about what you look like, it’s about who you are.
Q.3: How do you start your day off?
Q.4: How do you balance your personal life with your career?
A: I think it’s really conducive to have a partner. It is great to be able to delegate responsibility back and forth and have virtually another you to take care of things when the need arises.
Q.5: As a woman, what works in your favor in this industry, and when do you feel being a woman is an obstacle?
A: I feel being a woman (not being a sexist) but just generally being a woman makes you more prone to aestheticism and you have a greater eye for color and combinations. At the same time, sometimes it is hard to deal with so many men on a daily basis in a patriarchal society such as ours.
Q.6: What does the Pakistan Market stand on western wear?
A: We believe that with the fast pace of globalization, fashion too cannot help but evolve. Many women have started appreciating the Western influence in their traditional kameez’s and vice versa.
Q.7: Have you considered going into formal wear with bridals?
A: Yes….perhaps sometimes in the future.
Q.8: What’s the one aspect you love about your job? What’s the most difficult aspect??
A: I love being my own boss hahaha……no but the biggest asset can often be the biggest weakness. Being in charge means there is greater stress over productivity and management of things.
Q.9: Do you think there is an international market for Pakistani designers?
A: Like I said before with the rate of globalization people are becoming more tolerant not just of different views and ideas, but also of other people’s tastes and ideas.
Q.10: What advice would you give to a novice in your profession?
A: Don’t give up…it’s a wonderful experience.
Q.11: What is your greatest fear?
A: Being away from our family.
Q.12: Where do you see yourself in 10 years?
A: Hopefully happy and at peace with our inner wants and outer actions.
Q.13: What does it mean to be a Pakistani for you?
A: The unique amalgamation of food, clothes and family.
Q.14: Who is your inspiration/role model?
A: My father (her father in law)…..he is a self-created man and an inspiration for us in every wake of life.
Q.15: What’s been the highest high and lowest low for you?
A: Whens are kids are happy and lowest low when they makes us unhappy…hahahha
Q.16: Who has been your most difficult client so far?
A: Hmmmm……not quite the appropriate question to answer so we will be diplomatic and wont.