Among Pakistan’s premier home textiles exporters, Kamal Limited launched their first Pakistan based standalone retail outlet with their brand new lifestyle store, So Kamal, on 17 July 2012. Indeed this launch follows the success of Kamal’s first domestic initiative with the now critically acclaimed Kamal Lawn by Élan, introduced earlier in 2012.
Located at the renowned retail venue, 10 Q in Lahore, So Kamal has introduced their apparel and export quality bed-linen together under one roof, with a vision to provide options that reflect style, comfort and individuality. To this end, the introduction of So Kamal is inspired by the team’s belief in making high-quality fabric retail friendly and available in Pakistan and not just in malls abroad.
The launch event was attended by a diversity of personalities including Erum Ahmed, Director Kamal Limited, CEO Kamal Limited Ahmed Kamal, actress Resham, CEO IFAP and L’Oréal Paris Pakistan Spokesperson Mehreen Syed, models Natasha Hussain, Rachel and Anusheh Asad, make-up artists Maram Azmat, Aabroo Hashimi, Annie of Allenora and Babloo, fashion designers Nina of Nickie Nina, Zara Shahjahan, Sarah Gandapur and Erum Alam, jewellery designer Shazia Deen of Neemar and musician Junaid Younas of Siege. The event was managed by QYT with Public Relations by Lotus and official photography by Faisal Farooqui at Dragonfly.
With state of the art quality in cloth and printing and attention to detail in design, Kamal Limited bring to So Kamal their six decades of experience in textile manufacturing, having been established in 1950.
The So Kamal apparel line is headed by a young design team who introduced both ready-to-wear and unstitched fabric with 30 different designs in multiple color variations in digital prints and embroidery. Inspired by floral and nature based patterns along with animal textures, bold motifs and geometrical patterns, So Kamal’s summer fashion collection ranges in colour palettes from the more earthy tones to brighter hues of pinks, while and greens, perfect for the summer season. With their ready-to-wear and fabric lines, So Kamal further introduced detailed embroideries.
The So Kamal prèt a porter collection draws inspiration from the Oriental tradition and includes boat necks, kimono sleeves, and draped/asymmetrical hemlines further accessorised with brochettes. A mix of digital prints and embroidery, the apparel line comes in pure quality chiffon, pure grip silk with Charmeuse borders.
So Kamal’s export quality bed-linen line is based in 100% cotton satin and 100% percale with a fine mute shine finish. With designs also inspired by floral art and geometric motifs, the bed-linen line comes in pastel colors combined with chalky neutrals– white, aqua, beige and pale gray are used together combined with silver & bronze. With 20 separate duvet designs in dyed embroidery and 7 in digital prints, the sheet sets comes in 10 distinct designs printed with embroidery.
On the launch of So Kamal, Erum Kamal, Director, Kamal Limited, said, “We at Kamal Limited strongly believe in quality and innovation. Kamal Lawn by Élan was our first endeavor to extend this ethos towards the Pakistani market and it was the success of this first venture that galvanized us to launch our first standalone retail outlet – So Kamal. With So Kamal, we aim to provide a more enhanced retail experience bringing our export quality bed linen to customers as well as an extension of our fabric with our own in-house lines and designs. We will soon also be launching bedding for children, western wear for women and ready-to-wear Eastern apparel for Men, for Eid in August 2012.”