Striving to provide ever greater value to its customers, Pakistan State Oil (PSO) has reached yet another technological milestone by introducing chip-based Smart Cards. These fuel cards are the first of their kind to be launched by any OMC in Pakistan.  Read More →

Following Lala Textiles participation at the 6th consecutive prêt a porter Fashion Week, PFDC Sunsilk Fashion Week 2013 on 27th April 2013, the renowned textile brand is set to launch Madham Vol.1 by Lala today, 20th May 2013.  Read More →

Overload’s song Ankahi has been nominated as the song of the year by the prestigious Lux Style Awards for 2013.  Read More →

Riwayat announces the first four designers of the show.  Read More →

After having recently showcased their Asian floral inspired womenswear collection at the 6th PFDC Sunsilk Fashion Week, COCO launched their first standalone flagship store in Lahore on the 15th May 2013.  Read More →

Nida Azwer Flagship Store Lahore Image.  Read More →

Nida Azwer launched her first Standalone store in Lahore, with event management by Savvy PR & Events and PR by Lotus.  Read More →

Debut collection by SR at L’atelier. Earrings from Sonar’s Zarq collection available only at L’atelier. Bag by Fashion Compassion L’atelier (pronounced le-tell-lee-yay), is amongst Pakistan’s premier multi-brand stores with outlets in Islamabad, Lahore and Online at Latelier – www.latelier-pk.com.  Read More →

Sunsilk Collaborates With Pakistani Fashion Gurus For Special Collectible Bottles.  Read More →

“Tapulicious 2”, a sequel of the scrumptious book was successfully launched by Markings Publishing at Indus Valley School of Art s and Architecture. Magnum, being the only sponsor of the book created perfect synergy by associating itself with the brand, both depicting “finer things in life”.  Read More →