Featured

Nida Azwer to launch Flagship Outlet Nida Azwer Atelier in Lahore on 7th May 2013

After having recently participated at the PFDC Sunsilk Fashion Week 2013, leading fashion designer Nida Azwer is set to launch her first standalone flagship store Nida Azwer Atelier in Lahore on the 7th of May 2013. The store is located at the newly constructed La Societe building situated on Lahore’s popular retail and eatery hub, M.M.Alam Road. Read More →

Kayseria set to showcase their Prèt a Porter and Summer II Collections at PFDC Sunsilk Fashion Week 2013

Following the showcase at Fashion Pakistan Week 5 with the collection “Kayseria’s Summer Journey“, Pakistan’s pioneering designer textile brand, Kayseria, is set to launch their Pret a Porter line, “Kayseria Pret”, with its runway debut at PFDC Sunsilk Fashion Week’s high street platform, on the 29th of April, 2013. The brand will also be showcasing its Summer...

Nida Azwer to showcase The William Morgan & Morris Collection at the PFDC Sunsilk Fashion Week 2013

Nida Azwer to showcase The William Morgan & Morris collection at the PFDC Sunsilk Fashion Week 2013 and open her flagship outlet in Lahore. Leading fashion designer Nida Azwer is set to launch her Luxury Pret collection entitled “The William Morgan & Morris collection” at the 6th PFDC Sunsilk Fashion Week in Lahore on the 28th of April 2013 followed by the opening of her flagship...

Pareesa Lawn Collection 2013 by Sahar Atif

Pareesa by ChenOne Announces Runway Showcase at PFDC Sunsilk Fashion Week 2013

Premier Lawn Brand Pareesa by ChenOne announces runway showcase at the sixth PFDC Sunsilk Fashion Week, this April 2013. ChenOne, leading lifestyle retail store chain, announced the participation of their leading lawn brand Pareesa at the sixth PFDC Sunsilk Fashion Week 2013 scheduled to take place in Lahore from 26th April to 29th April 2013. Read More →

Mahgul for Nasreen Shaikh to debut at PFDC Sunsilk Fashion Week 2013

Mahgul for Nasreen Shaikh: New Pret a Porter label to debut at PFDC Sunsilk Fashion Week as part of ‘Zong Promotes Emerging Talent’ showcase. Read More →

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Fashion Shows

Daniyal Mubarik Collection at PFDC Sunsilk Fashion Week 2013

Emerging designer Daniyal Mubarik presented his womenswear collection titled Global Culture at the ZONG Promotes Emerging Talent segment of PFDC Sunsilk Fashion Week 2013. Read More →
Daniyal Mubarik Collection 2013

Daniyal Mubarik PFDC Sunsilk Fashion Week 2013

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Schehrezade Sohail Muzammil Collection at PFDC Sunsilk Fashion Week 2013

Up and coming designer Schehrezade Sohail Muzammil showcased her collection titled Neo Nomadism at the ZONG Promotes Emerging Talent segment of PFDC Sunsilk Fashion Week 2013. Read More →
Schehrezade Muzammil PFDC Sunsilk Fashion Week 2013

Schehrezade Muzammil PFDC Sunsilk Fashion Week 2013

Schehrezade Sohail Muzammil Collection 2013

Schehrezade Sohail Muzammil Fashion 2013

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Arooj Ahmed Collection at PFDC Sunsilk Fashion Week 2013

Up and coming designer Arooj Ahmed showcased her debut collection titled The Magnificent Mandarin at the ZONG Promotes Emerging Talent segment of PFDC Sunsilk Fashion Week...
Arooj Ahmed Collection 2013

Arooj Ahmed PFDC Sunsilk Fashion Week 2013

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Parties + Events

Pakistan State Oil launches Fuel Smart Cards

Ayesha Omer at PSO Smart Card Launch Event

Striving to provide ever greater value to its customers, Pakistan State Oil (PSO) has reached yet another technological milestone by introducing chip-based Smart Cards. These fuel cards are the first of...
Ayesha Umer and Ahmed Butt

CEO and MD PSO Mr. Naeem Yahya Entering into the Smart World of PSO

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Launch of COCO Brand by Zara Shahjahan

One of Pakistan’s leading high-street brand COCO has recently launched their first standalone flagship store in Lahore located at Mall 94 on Main Boulevard. The store...
Zara Shahjahan with Sara Shahid

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COCO to Launch Flagship Outlet in Lahore on 15th May 2013

Saad Ali, Maheen Kardar Ali, Zara Shahjahan, Naila Bhatti

After having recently showcased their Asian floral inspired womenswear collection at the 6th PFDC Sunsilk Fashion Week, COCO launched their first standalone flagship store...
Sara Shahid at COCO launch