Featured

Mahgul for Nasreen Shaikh Launches debut Pret a Porter retail line with “The Archive Collection”: Now in stores!

Following the brand’s debut showcase at the PFDC Sunsilk Fashion Week 2013 in April with ‘The Archive Collection’, creative director Mahgul Rashid launches a retail pret a porter version of the same collection in Lahore at the PFDC, Ensemble and L’atelier, in Karachi at Labels and One by Ensemble, in Islamabad at L’atelier and online at the Labels Estore by the 22nd of...

Fahad Hussayn to launch his first standalone flagship store in Lahore

After having recently participated at the PFDC Sunsilk Fashion Week, leading fashion designer Fahad Hussayn is set to launch his first ever standalone flagship outlet at 45-L, M.M. Alam Road, Lahore on 17th June 2013. Read More →

Nicky B Presents Parvesh and Jai from India at Pakistan Fashion Week 4

Parvesh and Jai Showcasing for the first time at Pakistan Fashion Week London 2013 on 9 June at 7.00 pm at the Grand Connaught Rooms. Parvesh and Jai are two Indian designers who are fashion forward and innovative through their brand Parvesh Jai. In 2002 Parvesh and Jai made their fashion footing in vogue with the choicest Most Creative & Viewers Choice Award. By 2004 they were designing for Bollywood...

Pakistan Fashion Week 2013 Designers Ego and Bombay Store

EGO EGO started 7 years ago, they are the brand of choice for the Urban Woman across Pakistan. We let our customers express their unique identity and emotions through their clothes, which we carefully design, keeping the clients in mind. Read More →

PFW 2013 Designers Zaheer Abbas and Tasmiyah

Pakistan Fashion Week 2013 Designers Zaheer Abbas & Tasmiyah

Zaheer Abbas Zaheer Abbas debuted his collection in 2010 at FPW2. He is persistently proving his metal as one of country’s finest talent. Recently awarded “best emerging talent in fashion” at the prestigious Lux Style Awards, Zaheer Abbas earned success in the shortest span of time. He has taken his label to the catwalks of Paris, London and USA. Read More →

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Fashion Shows

Daniyal Mubarik Collection at PFDC Sunsilk Fashion Week 2013

Emerging designer Daniyal Mubarik presented his womenswear collection titled Global Culture at the ZONG Promotes Emerging Talent segment of PFDC Sunsilk Fashion Week 2013. Read More →
Daniyal Mubarik Collection 2013

Daniyal Mubarik PFDC Sunsilk Fashion Week 2013

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Schehrezade Sohail Muzammil Collection at PFDC Sunsilk Fashion Week 2013

Up and coming designer Schehrezade Sohail Muzammil showcased her collection titled Neo Nomadism at the ZONG Promotes Emerging Talent segment of PFDC Sunsilk Fashion Week 2013. Read More →
Schehrezade Muzammil PFDC Sunsilk Fashion Week 2013

Schehrezade Muzammil PFDC Sunsilk Fashion Week 2013

Schehrezade Sohail Muzammil Collection 2013

Schehrezade Sohail Muzammil Fashion 2013

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Arooj Ahmed Collection at PFDC Sunsilk Fashion Week 2013

Up and coming designer Arooj Ahmed showcased her debut collection titled The Magnificent Mandarin at the ZONG Promotes Emerging Talent segment of PFDC Sunsilk Fashion Week...
Arooj Ahmed Collection 2013

Arooj Ahmed PFDC Sunsilk Fashion Week 2013

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Parties + Events

Launch of Shehrbano Empress of Elegance Flagship Store at Karachi

The Designer Label Shehrbano empress of elegance launched its first flagship in Clifton Karachi. The event and PR was managed by Takell, Choreography of the event was handle by Moiz Kazmi. Read More →
Abeer Adeel

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L’Oréal Paris Announces New Revitalift Total Repair 10 BB Cream Mall Animation with their Experts Panel for 2013!

Sania Maskatiya, Shehla Chatoor, Sadaf Malaterre and Musharaf Hai

This summer, LOreal Paris, the world’s leading beauty brand, brings its skin and make-up expertise to consumers through an interactive Mall Animation at Dolmen City Mall...
LOreal Paris Beauty Advisor Aale Mowjee

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FatBurger Lahore Outlet Launch

Fatburger, the globally coveted quick service chain of restaurants, launched the brand’s largest outlet worldwide in the metropolitan city of Lahore. Read More →
Aftab, Asad and Shahid